Our target audience are the students of the university, ages 18 to 25 years old, irrespective of gender. They buy food, beverages, drinks almost every day within and around the university. They are busy, they are in a rush, they have little time to reflect on the environmental issues of everyday life. They study in different disciplines and they are scattered around the university that covers a big area. They often congregate at the main student cafeteria. Sometimes they have short breaks between classes or they have to walk some distance to the study venues. Occasionally, they will snack quickly during their breaks. Most of them buy their lunches locally. They rarely think about the recycling potential of the material they use and this has negative implications for their studying environment. Often they reflect on how they can do something to change this situation, and feel hopeless about it.