Social cause advertising is not your traditional advertising: A framework for designing social change. DISCERN: International Journal of Design for Social Change, Sustainable Innovation and Entrepreneurship, [S. l.], v. 3, n. 2, p. 58–78, 2022. Disponível em: https://designforsocialchange.org/journal/index.php/DISCERN-J/article/view/93. Acesso em: 21 aug. 2025.